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RE:AUTH

Reboot the essential.

An entertainment business company, out of Japan.

We run businesses under our own name, and take on work for others with the same team.

Who We Are

Not a production house.Not an agency.

You want to reach a younger audience. But production houses do not know the culture, and agencies cannot build it themselves. Re:AUTH sits in between. We run our own businesses, so we work from inside the culture and stay on it to the end.

Founded
2025
Businesses
05
Offices
TOKYO

Business

05 businesses

Two we run ourselves, and three we take on with the same capability.

Re:AUTH's VALORANT roster announcement graphic: five players in team jerseys against the team's black and magenta fracture pattern, with the players' names and the head coach, sub coach and analyst set along the bottom.

Our own

Pro Team Operations

We operate pro teams across major titles at home and abroad, funded and named by us. The organisation behind that — a business with wins and losses in it, carried under our own name — is what sits behind the other four.

Read more

Work

03 shipped

Every one of these was planned under our own name and built to the end by us. This is not a portfolio of commissions.

  1. Esports no Uragawa — behind-the-scenes documentary

    Content Production

    Esports no Uragawa — behind-the-scenes documentary

    • Planning
    • Filming
    • Editing
    • Graphics

    View YouTube channel

  2. Zero Kara — VALORANT explainer series

    Content Production

    Zero Kara — VALORANT explainer series

    • Planning
    • Structure
    • Graphics
    • Editing

    View YouTube channel

  3. Re:AUTH team uniform

    Pro Team Operations

    Re:AUTH team uniform

    • Graphic design

Why Us

  1. Inside the culture

    We are in the room, not researching it

    Competition, streaming, social. We are not observing a trend from outside — we are in it every week as participants. No brief has to start by explaining the premise.

  2. We carry the risk

    We own the things that can lose

    We are not only a contractor. A pro team, our own channel — things that can fail, carried under our own name. Producing a sharp idea and carrying it to the end are two different abilities.

  3. We have a view

    We do not simply build what we are told

    We only recommend what we have tried in our own businesses and seen work. We are most useful before the requirements are fixed, while the idea has no shape yet.

A coach in a sound-treated practice room of our own, reading back footage of a practice match on a monitor, with a production camera set up beside the desk.

Start witha conversation.

We welcome enquiries at the idea stage. Production, marketing support, service development — get in touch.